Training to Become a Transformation Coach
Transformation Coach
Because theory alone isn’t enough
You know a lot about transformation management, but putting it into practice is more complicated than the models suggest?
- Is your company trying to cut costs and not investing the necessary resources in effective transformation management?
- Are you still unsure about how to use AI in your transformation process?
- Do you find dealing with power and hierarchy in your change process challenging?
Learn how to successfully launch and execute your specific transformation and ensure results—in hands-on workshops focused on “Crisis Transformations,” “Power & Hierarchy,” and “AI & Transformation Management.”
An intensive three-step program for professionals and managers who want to understand how change really works.
25.-26.09.2026 | 04.-05.12.2026 | 26.-27.02.2027
Program Overview
The program is a transformation process in itself. Using practical examples provided by the participants, we demonstrate how to apply the fundamental principles and frameworks of successful transformation architectures.
Why we offer this program
Transformation rarely fails because of the solutions or methods developed. It fails because of power, politics, uncertainty—and because we pretend that these issues can be resolved purely through reason.
At the same time, AI is sweeping through organizations faster than they can learn to use it effectively. As a result, this leads to knee-jerk reactions, resistance, and change fatigue.
Our belief: Transformation requires people who can handle complexity and manage it effectively.
People who reflect on power and use it for the good of the organization.
People who are able to make use of modern methods—including AI-powered ones—to achieve results at the implementation level.
How We Work
We deliberately do not refer to it as a traditional apprenticeship. Key features of the program include:
- 3×2-day workshops instead of lecture-style training
- Work on real-life cases provided by the participants
- Learning as equals – from and with one another
- systemic, pragmatic, context-sensitive
- It’s not just about frameworks, but also about attitude, clarity, and effectiveness.
What's going on here?
A journey through your transformation process, featuring 3 modules (planning, implementation, consolidation) and 3 perspectives (crisis transformations, power, AI)
We bring together organization, people, and processes under three core themes:
- Power & Hierarchy – How to Truly Build a “Guiding Coalition” and How to Manage the C-Suite
- AI & Communication. AI isn’t just a buzzword—it’s a practical partner in transformation.
- Crisis Transformations: What are the unique dynamics of changes involving lean management or restructuring, and how should they be addressed?
Who is this program for?
The program is designed for professionals and executives who are responsible for implementing change and can speak from experience about transformations and the challenges they present.
You will benefit most from this program if you...
Take responsibility for transformation projects
have practical experience with change processes
be willing to share your own challenges with the group
be interested in engaging in in-depth discussions with other practitioners
Program Structure
The curriculum takes a workshop-style approach to addressing the participants’ experiences and challenges. We use models only as a starting point for practical implementation questions. Each participant should leave with practical solutions for the challenges they face in their transformation project.
The program is a journey through the stages of a change process. In terms of content, we focus on three key areas:
- the unique challenges of crisis transformations
- the effective use of AI in change management
- the handling of power and hierarchy in transformation processes
These themes run through all modules across the various phases of transformation processes. In doing so, we focus equally on imparting knowledge, practical skills, and a constructive, individual approach to change.
25.-26.09.2026
Set up transformations
How can transformations be designed to be sustainable and effective from the very beginning? In this module, you will learn how to strategically plan change initiatives, avoid common pitfalls, and remain capable of taking action even in complex situations.
Learn more
Crisis Transformation
- the unique dynamics of crisis transformations
- Challenges in Change Management
- the answers to those questions
AI in Change Management
- Applications of AI in Change Management
- Key Features of AI-Driven Changes
- Engagement and Training with AI
Dealing with Power and Politics
- Forming the guiding coalition: How do I do that?
- How should I handle issues of power and hierarchy when implementing the transformation?
- How can I get a clear understanding of the assignment from C-level executives?
04.-05.12.2026
Perform transformations
How can you effectively manage transformations even in challenging situations and get people on board? In this module, you will learn how to confidently guide change processes, constructively address resistance, and strategically use communication as a key to success.
Learn more
Crisis Transformation
- Dealing with Fears and Resistance During Crisis Transformation.
- The Benefits of a Sense of Urgency
- The Best Leave First – Retention Management in Times of Uncertainty
AI in Change Management
- Practical Applications of AI in the Transformation Process
- Change Communication with AI—and Without It
- Tools and Best Practices for Using AI in Your Transformation
Dealing with Power and Politics
- Ongoing stakeholder management and engagement with C-level executives throughout the transformation
- How do I keep the higher-ups on board?
- The new pig is already waiting to be paraded through the village—how do I manage multiple calls for change coming from upper management?
26.-27.02.2027
Save results
How do you ensure that transformations have a lasting impact and don’t fizzle out after a short time? In this module, you’ll learn how to embed changes for the long term, maintain focus and energy within the company, and actively promote continuous improvement.
Learn more
Crisis Transformation
- Ensuring productivity—generating savings is easy, but it’s the ones that stick that keep the business running. How do we get things moving in the right direction again?
- After change comes more change—learning, improving, and preparing for continuous change
- The completion of the project does not mark the end of the change process—what impetus and structures are needed during the sustainability phase?
AI in Change Management
- Establishing and regularly measuring KPIs—what else is there besides mere number crunching?
- Ongoing communication regarding the AI transformation
- Knowledge Management, Learning, and Feedback with AI
Dealing with Power and Politics
- Stay focused and energized, and “keep the new troublemakers out of the village.”
- Channeling energy at the decision-making level
- Analyze learning experiences and further develop the management approach for future changes
Personalized Coaching
- Each module includes a half-day of case studies focused on the key topics
- Formats for various use cases (hacks based on topics suggested by participants)
- Following Modules 2 and 3, individual coaching sessions (2 hours each) will be held to help participants apply what they have learned to their specific situations.
The trainer
Participants are guided by a team of three trainers (at least two per module), who have more than 20 years of experience in transformation management and combine their specialized expertise in change architecture, AI, C-level leadership, Lean, and other areas into a unique curriculum.
Key points at a glance
Dates
Module 1: 25.-26.09.2026
Module 2: 04.-05.12.2026
Module 3: 26.-27.02.2027
Every Friday and Saturday. Starts Friday at 10:00 a.m. Ends Saturday at 4:00 p.m.
The modules are held in person in the Frankfurt area.
Invest
3950 €
plus VAT for 3 two-day workshops and 2 two-hour individual coaching sessions; the conference fee, travel expenses, and accommodation are not included in the price.
Coaching
2 sessions of 2 hours each of one-on-one coaching
between Modules 2 and 3, as well as after Module 3 (by arrangement). Individual coaching sessions take place virtually or, by arrangement, at the coachee’s location.
Certificate
Participants will receive certification as a Transformation Coach (bc) with a unique certification ID
Your inquiry
Ready to start your transformation?
Take the next step—we’ll be there to support you every step of the way.
Terms of Payment
The invoice for the program fee will be issued approximately one month before the start of the first event. Invoices are due for payment two weeks after receipt.
Any travel expenses incurred by the trainers for individual coaching sessions are to be covered by the participant as needed and on a cost-reimbursement basis.
Transfer
You may designate a substitute for the registered participant at any time. There will be no additional cost to you.
Cancellation
Cancellations made up to two months before the program begins are free of charge. For cancellations made up to four weeks before the start of the program’s first training session, a cancellation fee of 50% of the participation fee will be charged. For cancellations made less than four weeks before the start of the first training session or in the event of a no-show, a cancellation fee of 100% of the participation fee plus VAT will be charged.
Hotel reservation
The exact location of each module will be announced approximately 4 weeks before the event. This ensures that the venue can accommodate the number of participants. Meals during the events are included.
You will also receive a list of other hotels that can be booked on site. Participants are responsible for booking their own accommodations.
The dates don’t work for you?
If these dates don’t work for you, sign up to receive email notifications about new dates. Please feel free to use our contact form to do so.
Our Consulting Services
Do you have any questions or need assistance? Please don’t hesitate to contact us by phone at +49 (0)208 444 24 174 or by email at info@better.company. We’re happy to help.